Registering a domain name is one of the most fundamental aspects of getting a website online. The process, at a glance, is rather simple. However, unlike a decade ago, more and more sites are going online. So choosing and registering a domain name is becoming more difficult.
Registering a domain name means you are securing a spot for your website on the internet. You can register a domain with a registrar authorized by the ICANN, or you can do it through your domain name registration and hosting plan. Nowadays, you may not be able to choose the ideal domain name due to name similarities with tens of thousands other websites. So the chance of you making a mistake is high. Fortunately, there are solutions and fixes for various mistakes people make when registering a web address. Here is a list of the most severe domain name registration mistakes you must know in advance to avoid:
Choosing Only One TLD Extension
TLD refers to top-level domain, or the highest level in the domain name hierarchy. Companies usually use only one TLD extension for web addresses; such as .com. Country specific sites might use TLD extensions like .au or .nz. For example, an Australian business might register a business website under .com.au TLD extension. Doing this means limiting yourself. It’s best to secure both .com and .au extensions for an ecommerce site.
It is recommended in this manner because TLDs get snapped up real quick. Even if you choose a unique site name, someone else might start using the similar name under a similar TLD. Also, securing all the relevant TLDs will be beneficial for brand copyright protection and business expansion purposes in the future. So capture the relevant TLD right away to prevent identity issues in the future.
Not Considering Typo Domains
This is quite important especially for commercial websites. When registering your site, be mindful of typo domains. For example, if your domain name is amazon.com, what happens if someone accidently types amazn.com or amzn.com to a browser? Technically, these web addresses are different from each other. So a competitor, or worse a spammer, could snatch up these typo domains and run a fake version of the real amazon.com. Now if you type in those typo domains to a browser, you will automatically get redirected to the real amazon.com. That’s because the company has registered these typo domains in advance protecting the customer base from fake sites touting as the real thing. Even if your site is not the world’s biggest online retailer, registering typo domains will protect the authenticity of your website.
Domain Names with Weirdly Combined Words
If your domain name needs to combine multiple words, make sure the combination makes sense and does not end up sounding like something else. For example, partnerstalking.com.au can be read as either Partners Talking, or Partner Stalking. Double checking combined words with others will prevent your site from having an unfortunate domain name like the example.
Allowing Third Parties to Register the Domain Name
Always register the domain name on your own. Do not allow third parties, like the web developer or the design agency, to register the domain name on your behalf. This could lead to a situation where multiple parties can lay claim to a domain. So do it yourself directly with a registrar or with your web host. Find out more about their dedicated servers here.
Make sure you don’t make the above mistakes when registering your domain name.