Marketing is an essential aspect of doing business in the modern environment. This reality eventually prompts businesses to race to hire the best marketing talent to build strong in-house teams. Small businesses could end up spending extraordinary amounts of money hiring marketing talent. So it’s important to stop for a moment and think whether your business actually requires individual marketing employees. There’s always the option of hiring a marketing agency on a campaign or contract basis. So what makes one superior to the other? Here is a list of reasons why small businesses are better off with marketing agencies than individual marketing employees:
Marketing Agencies are More Cost Effective
The main reason that many small businesses are recommended to hire marketing agencies is the cost. Full-time employees are costly to maintain. Therefore, small businesses should hire full-timers only for essential tasks. Marketing agencies, on the other hand, don’t require health and dental. A small business can hire a firm on a short-term basis for a campaign or on a long-term basis for yearly campaigns. When you hire a marketing agency, you are really acquiring a marketing team in its entirety. Building one from scratch is costly while contracting out an agency is much cheaper on average.
The Agencies have Experience and Expertise
A small business can be assured that marketing agencies put teams of experts on promotional campaigns. The main advantage here is the professional performance and experience. It can cost a fortune for a small business to hire an experienced marketing expert. With an agency, the costs are covered in a general package. It’s really difficult to find new marketing recruits with the level of professional experience most small business campaigns require. The agencies have the advantage in this area. Additionally, a good local marketing agency can even provide additional perks like sales training Melbourne for the company’s regular team.
You Can Dump an Agency Any Time You Want
Well, at least according to the contract anyway. If you don’t like how a marketing agency you have hired for a company is performing, you can always consider firing the firm. Most contracts have provisions for facilitating this in necessary circumstances. Firing a full-time employee, on the other hand, is not that easy. Firing should be in accordance with Australia’s labour and human rights laws. Employees are expected to be given opportunities to improve themselves, which means a business can be stuck with a badly performing employee for quite a while. Reasons for quickly firing an employee are quite few. The business is also at the risk of legal consequences in case the fired employee decides to sue. While some businesses can get into nasty contract disputes, getting away from a badly performing marketing agency is simply much easier.
As marketing agencies generally function with more experience and broader sets of skills, the brand’s promotional campaign will benefit from new, innovative ideas. It won’t be one or two people coming up with ideas at an agency. Dozens of people could work on your project and ideas will likely be data-based as well. In the end, your company’s campaign will benefit from a high likelihood of success.
If you are a small business, it’s more cost-effective, sensible, and beneficial all around to hire an agency than individual in-house employees. Therefore, seriously consider this possibility when going to recruit new marketers.